Recently, IPTV has been the development of new progress, especially in the company introduced EZPod represented, overturned by the thought that people must take the TV as the core, through the realization of IPTV set-top box application practices. Of course, the relatively cheap and practical introduction of IPTV products and also the oldest CPU Intel and software giant Microsoft's efforts to inseparable. With these super-makers to promote, these things can progress so quickly.
However, the view the whole IPTV industry chain is not difficult to find a grand location. Telecom, which controls network transmission channel, Intel rules the computing core, Microsoft provides a MediaCenter software platform, which is a grand attempt to control content delivery portal. However, the grand now do not be optimistic. In my opinion, apart from control of content delivery channels, the customized application of the standard and promote the development may be the real way out.
We simply look at Ezpod products, mainly to do in the first place is a substitute with a remote control keyboard and mouse operation, and second, Microsoft's MediaCenter of Shell shell was revised to push their own content interface. We look at the services they provide: 800 films, common games, news, TV's features can be achieved need to buy TV cards, these features is not particularly strong persuasive.
At the same time, we can see, using the Microsoft platform as a grand, if adopted, to promote open to Microsoft MediaCenter systems, Microsoft is easy to bypass the big platform to the end user to use a different interface and experience. This is not entirely unnecessary to know, Xbox has been able to achieve this, and to crack the Xbox first-generation system, the user has to modify the content platform freely build their own Media Center interface.
Therefore, a grand addition to marketing to continue to vigorously work outside and need further and profound understanding of and re-position yourself in the position in the IPTV industry chain, and expand your part.
I think that should be to develop a grand new home media center software and content production standards, allows developers to develop on this platform in addition to movies, music, web browsing and other conventional applications outside of network applications, while allowing a variety of content owners according to certain criteria can access the contents of a grand system. Of course, the development tools may not be the big strengths, but can not pre-empt the grand, but the big number of criteria can always be made first. Application of the times as IPTV and performance in the operational interface will be great change, who can understand the IPTV software applications earlier features, Zhi Ding Chu Biaozhun will be able in the industrial chain in the get a better position, obtain more benefits. Meanwhile, the grand total can not produce their own content, but should be natural for resource owners to use its standard access grand Shell system, so as to make full use of considerable resources on the Internet.
In short, if grand can not remember the lessons of Netscape, a Shell that can only attracted users to provide content services on their own to charges that Microsoft may now be had in Toutou Xiao.
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