A graphic design there are three main purposes:
Get attention;
Left a deep impression on the visual people;
Communication.
To achieve the first two purposes, the best way is the visual impact. Your design and layout will determine the time people see the length of your work, only the attention of others in your work will stay longer, the information can be effective communication. If your work can not get attention, everything else is meaningless.
Size
Fonts, pictures, and various design elements of the size determines whether your work impact. The size of tips that we must produce a strong contrast in the design. If only one element larger than the other elements do not have any effect out.
In the following design, picture and caption size is the design with the impact of a decision element. Part of the title text size smaller, so that we can be more intuitive in the sense of contrast in the large elements.
Clock after the picture by cropping the background and be very lose big, but not shear the clock image is placed in front of this design than simply put a clock better than many. Remember, when we are all familiar with a cut items, people will be watching in my mind will be cut off part of the supplement on its own, this visual is habitual for us to design a favorable factors, so that we can design some "invisible space." Although only a black and white design, but the impact is strong.
Obviously, the design of the following illustrations are very simple, and illustrated elements is very large, although only a low-budget black and white design, but very attractive sight.
We said, "size" does not mean that we must take great, such as the following half-page advertisement in this newspaper, you are hard to ignore it. When it is precisely because the element size is very small, it still is a strong contrast to the design - large areas of blank space in stark contrast with the small element.
The bigger elements, it also means more power, you can become attractive elements of some commonplace. In the example below, even a text-based, but not a bit boring, although we will name in the background very lose big, even beyond the page, but readers still know what it means, because the yellow headline it has been aware of its full name. And the angle of the text was placed, also convey a very strong impact.
A large area of color to the simple shape appears, you can quickly attract the reader's eye. Comparative illustrations from the light bulb and small size of the text, so images appear larger. We will be illustrated in mind beyond the edge of the part of the auto-fill, and will also further enhance the image of the large size image.
The following is a publishing house designed layout, a very large size of the decorative elements and a great portrait image forming attractive visual focus at the same time convey a 16th century atmosphere. As the text is small, so decorative elements and text together with the whole layout still contrasts.
The following page is another change in the design, changing the contrast ratio of elements in size. In general, the decorative elements are usually small, to convey a delicate effect, but in the example below, a large decorative elements more freely, so that people can not ignore the decorative elements. Remember, we not only have to consider when creating impact the size, but also the contrast between the size. Large areas of blank space surrounded by a small portrait picture, so that together with other ad when scheduling can still stand out.
The following design, the large size of the black title command of the entire layout, and illustrations and in stark contrast to LOGO. There is no absolute large and small, only in contrast to a relatively large and small, but the headline and the end of the text is as big (We deliver an end text)
Color
The color of the strongest impact comes from its use of unexpected and extreme. A photo shoot if its very beautiful, of course, can be said to have impact, but it makes it difficult excitement. The development of technology, we now have more and more visually some unexpected color to adapt to the use of, and the emergence of various software also allows us to easily do this, so in dealing with color photos, can boldly that may be surprised to find you.
But you have to remember that color not only means "colorful colors." Black and white is also a color.
The following example, due to the special use of color makes an ordinary photo into a design atmosphere full of pictures.
Caption using blue as a cool color, in this design was rather low-key. If we use the color of the title is a warm color (like red), the title would be too strong, resulting in a picture and focus element of conflict.
The use of color can be both conservative and compelling. In fact, this use of color effects produced by more than the usual full-color design to attract people's attention. In the following example, the synthesis of the purple and black background to make your vision through top-down, while the title with white in sharp contrast. If you can imagine in my mind that we use more in the design of color design, you may Kandaojiaodian not the same elements and the design, eye sight will be different, and more 閲嶈 of that in the visual impact of Shang force would not be so strong, even though they use more color to design.
Strong color combinations to make the following profile of this picture booklet cover design to convey a sense of contemporary art. Low-key background and bright colors, and do not form a mutual conflict, but rather to strengthen the front of the color expression. We may in these bright colors, select a color name as the text color of the gallery, but this will spread the focus of the expression, so the name of the gallery we used a low-key color.
A four-color poster design does not necessarily have to be designed with very different colors. In the following design, we were originally a black and white photos in PHOTOSHOP to add some color, then highlight the title you can.
Warm colors generally appear vibrant, and more prominent, so warm color of the element does not need to do too much already can handle them easily convey information. In practice, the difficulty is that you only want to add a little color, but want your customers to pay the price of color printing. Customers often think: "If I spend more money and more color printing, it is best to use more of this color!" This time, you have to tell you with confidence customers: just add a little color will appear more power, and can form a stronger contrast, but a lot more meaningful, make the card owner appeared more taste!
Unexpected design
In many designs, we see the first picture or the visual element is usually the first that we have anticipated, if you look at an advertisement about cooking, you have in mind is expected to see pictures of food; You see a travel-related advertising, surely you already know there will be some scenes photographed in it, this is what we usually think of. However, we can think about how people feel unexpected?
You might apply some special fonts, or use some very different type of image rather than the usual kind of fair average quality color pictures.鎴栬?浣犲簲鐢ㄤ竴浜涚壒娈婄殑鏂规硶鏉ヨ涓?紶鏅?鐨勫浘鐗囨樉鍑哄彟澶栫殑鐗硅壊锛屽弽姝ｏ紝灏辨槸灏介噺閬垮厤鎸夊埆浜虹殑涔犳儻鎬濈淮鍘昏璁★紝杩欑鎬濊矾濡傛灉鑳藉鍑嗙‘搴旂敤锛岀悊鎵?綋鐒惰兘澶熻幏寰楀緢濂界殑鍚稿紩鏁堟灉銆?br />
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銆??鑳嗗瓙澶т竴浜?br />
銆??寰堝璁捐椤圭洰涓紝鏃犺鏄鎴疯繕鏄璁″笀锛屽ぇ閮借〃鐜扮浉褰撲繚瀹堬紝鍥犱负鎴戜滑瑕佽?铏戝埌甯傚満鐨勬帴鍙楃▼搴︺?浣嗗亸绂绘甯哥殑杞ㄩ亾鍏跺疄鍙互璁╀綘鐨勮璁¤幏寰楁洿濂界殑鏁堟灉銆傚皾璇曚竴浜涗笉甯哥敤鐨勫瓧浣擄紝涓?簺鐗瑰埆鐨勭増闈㈠昂瀵革紝鎴栬?涓?簺濂囩壒鐨勫浘鐗囥?褰撻潰瀵规煇涓叿浣撶殑璁捐鏃讹紝浣犲彲浠ュ啓涓嬩竴浜涙垜浠父瑙佺殑瑙ｅ喅鍔炴硶锛屽瀛椾綋閫夋嫨锛屽浘鐗囬?鎷╁強鍗板埛鐨勭増闈㈠ぇ灏忥紝绾稿紶棰滆壊绛夈?鐒跺悗鍐嶆潵鍐冲畾鍏朵腑閭ｄ竴浜涙槸浣犲彲浠ュ皾璇曟敼鍙樼殑銆傚鏋滀綘鑳嗗瓙澶熷ぇ锛岃偗瀹氫細鐖变笂杩欑娓告垙銆?br />
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銆??鍦ㄨ璁′腑涓嶄竴瀹氳灏嗕粈涔堜笢瑗块兘璁捐寰楀緢澶ф墠鍙互鏄剧ず鍑鸿嚜宸辩殑鍔涢噺锛屽叾瀹炲皢鏌愪簺鍏冪礌璁捐寰楅潪甯稿皬锛屽悓鏍锋湁杩欑榄斿姏銆傚涓嬮潰杩欎釜璁捐涓紝鏋佺畝鍗曠殑鏂囧瓧鍙婃枃瀛楀瓧浣撳緢灏忥紝閮芥槸鍑轰箮浜轰滑鐨勬剰鏂欙紝涓庡ぇ闈㈢Н鐨勭暀鐧界┖闂村舰鎴愬姣斻?鍦ㄤ竴浜涙嫢鎸ゆ贩涔辩殑鎶ョ焊涓仛骞垮憡锛岃繖绉嶈璁℃洿鏈夋晥鏋滐紝浜轰汉閮藉反涓嶅緱灏嗙増闈㈠～婊★紝姣曠珶閮借姳涓嶄笉灏戦挶锛屼絾鍦ㄨ繖浜涘箍鍛婁腑鍙湁浣犵殑骞垮憡鎵嶆樉寰楀紑闃旓紝浜轰滑鐨勬敞鎰忓姏寰堣嚜鐒朵細鐣欐剰浣犵殑瀛樺湪锛屾瀬绠?崟鐨勮璁¤薄鏄竴鎵囩獥鎴凤紝浜轰滑鍦ㄦ嫢鎶ょ殑绌洪棿涓渶瑕侀?涓?彛姘?
銆??浣犺璁捐涓?紶瀹ｄ紶鍗曞紶?涓嶄竴瀹氳灏嗙増闈㈠仛鎴愮珫褰紝涓轰粈涔堜笉灏濊瘯涓?笅妯悜鐨勭増闈?鎴栬?灏濊瘯涓?笅灏嗘í鍚戠殑鐗堥潰鍐嶅垏鎺変竴鍗娿?鐣欐剰涓嬮潰杩欎釜璁捐锛屽浘鐗囧強鏂囧瓧閮芥湁閮ㄥ垎琚垏鎺夛紝浣嗕綘鐨勭溂鐫涜繕鏄細灏嗗畠浠壘鍥炴潵锛岀粨鏋滄槸锛屼綘浣跨敤浜嗘洿灏戠殑闈㈢Н锛屽嵈鑾峰緱鏇村ぇ鐨勮瑙夊啿鍑诲姏锛屽洜涓鸿鍒囧幓閮ㄥ垎鐨勬枃瀛楁湰韬凡缁忚兘澶熷紩璧疯冻澶熷鐨勬敞鎰忋?
銆??璇戞枃鍘熸枃锛?br />
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